There are a number of people who have never had to know what merchant account services entail. Until you go into business, there is really no reason to. If you are a customer, you simply go into a store and purchase what you need. You swipe a credit or debit card through the machine and never give a thought about where the information is going when you make the swipe. All you know, is that if your credit or debit card is good, the machine approves you. If it is not, you are out of luck!
When a business owner or establishment wants to accept credit cards, they must have a special type of account that allows them to do so. It is called a merchant account. This account allows a business to accept credit, debit and gift cards. It is established with a payment processor or a merchant acquirer that deals with the various establishments that allow the electronic payments to be processed when your customers present a card. Establishing this type of account and entering into a merchant processing agreement are the first steps a business owner must take to begin accepting credit cards.
The majority of credit and debit card transactions are sent electronically to merchant processing banks for approval, capture and deposit. There are various methods for a credit card to be “presented” to the system, but in all circumstances either the terminal reads the magnetic strip, chip or the credit card is manually input.
When a business owner signs up with a merchant services organization like Instamerchant, he or she is not only expanding the business and increasing sales, but the customer service and shopper convenience is greatly increased. Any business that does not accept cards in this day and age is taking a great hit to the bottom line, as customers will just go elsewhere to a business that does accept them.
The merchant account services from Instamerchant are compliant with the PCI standards, which means that we assure the safety and confidentiality of your data by implementing the highest degree of security. This compliance with PCI standards is required for any business that accepts payment cards.
Whether your business is a retail store, a restaurant, a hotel or an Internet based business, Instamerchant will help you get started with your e-commerce payment gateways, electronic invoicing and hosted payment forms. We will provide you with fast, secure, cost-effective merchant account services. Whether your needs are simple or complicated, we have the solution that will take the burden off your shoulders.
To learn more about how you can get started with your credit card processing online, visit us on our website or give us a call. We would be happy to assist.
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